About • Play • Work

Hey. I'm Theia, a Sr. Product Designer living in New York City. Take a peek at my ID or look around my portfolio to learn more. <3

Out-of-the-box loyalty program for merchants @Bilt

Designed end-to-end a portal & self-service onboarding experience that lets restaurants, grocers, convenience stores, and more to build rewards systems with their neighbors. 

Transforming the consumer experience with a total revamp @Yotta

Yotta makes saving fun enough to help people save, but was built on years of unrelated features like a Jenga tower. It desperately needed a site architecture refresh & new visual identity. 

Using the psychology of "streaks" to make saving money fun @Yotta

Saving Streaks incentivizes Yotta users to save money over time; the larger a streak is, the more rewards a user will get. 

Helping insurance providers pick the best solutions to offer their consumers @Architect

Health plans manage a ton of telehealth solutions to their members, but these solutions can be redundant or lack in important categories, like women's health. Architects health plans engage members with the best solutions on the market. 

Loyal customers can pay for their restaurant bill in-app, redeem their points, and receive complimentary items @Bilt

Users also have the opportunity to add new items to their tab on the Bilt app and automatically pay for their bill without needing to flag down a waiter. 

Revolutionizing, digitizing, and automating the government acquisitions experience @Appian

Government acquisition contractors take months to close deals over fax, email, and meetings in-person, but we're streamlining the process

More Work

My Design Philosophy

Function over flash(iness). Product design is not graphic design, and excessive movement, pizzaz, and beauty can be distracting to users – especially extensive scrolling animations.

Click me? I can't! Small text and buttons make me want to scream. I always try to balance whitespace with object size and readability. 

If users truly come first, then collaboration will flow easily. No one will fight for their ideas or ego if everyone is on the same page re: product priorities. 

DIY: When in doubt, code it yourself! When I'm stuck on a concept or design, actually starting to create the product allows me to snip off any potential iterations that don't naturally follow the technical setup of the product.

✨ I was also recently featured on Semplice Showcase :0 yippee! Thanks Semplice! 👉🏻